YMC
YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Initially inspired by workwear and military clothing, the brand was developed around the notion of creating understated and timeless garments. Today, YMC continues to subvert expectations while simultaneously capturing the cultural zeitgeist. Directional yet wearable, each collection is influenced by creative director Moss’s passion for music, literature and the arts, and his enduring post-punk, DIY attitude.
