Reinhard Plank

It all began in Vienna, where Reinhard Plank, through the curious eyes of a young Industrial Design student, explored the deep connection between humans and objects, and the complex interaction between people. In 2004, Reinhard embarked on his journey into the world of hat-making, a journey that began with the experimental use of felt. Today, Reinhard works in his workshop immersed in the Florentine countryside, surrounded by nature and his team. Just like twenty years ago, the brand's hats are made with the same care and passion, shaped and sewn by hand in Italy, using the finest materials. Observation, experimentation, and lightness are the key elements behind every creation.